Services

Services for nonprofit organizations

We describe our services for nonprofits as "mission-minded marketing" because you have multiple bottom lines: to serve society, to heighten community awareness and to stay afloat financially while fulfilling the mission that energizes your staff, donors and volunteers.

Burgess Strategic Marketing Services has worked with nonprofit organizations that have a wide range of missions: from education to library services, from child adoption and foster parenting to hospice care, from youth and adult fitness to the prevention of drug and alcohol abuse. We also have experience serving on the Boards of nonprofit professional associations and charitable organizations, including the roles of president and chairperson.

What we can do for your nonprofit organization:

• Facilitate strategic planning sessions of Board and senior staff members.
• Draft strategic plans and marketing plans.
• Serve as catalyst and facilitator for organizational change initiatives.
• Serve as marketing director on an independent contractor basis.
• Mentor/coach inexperienced new hires and volunteers who have marketing responsibilities.
• Develop marketing position job descriptions.
• Introduce a systematic process for strategic marketing planning.
• Conduct marketing communications quality audits.
• Conduct qualitative marketing research; coordinate quantitative marketing research; analyze findings, and make strategic recommendations based on results.
• Define objectives and target audiences; develop content and production guidelines; and coordinate development of templates and databases for new or refreshed marketing communications – e.g., corporate identity standards, newsletters, Web sites, donor communications, etc.
• Develop marketing tools and templates, and train staff and volunteers in their use.
• Conduct seminars/workshops on strategic planning, marketing planning, marketing research, public relations, nonprofit leadership and related subjects.
• Assemble qualified free-lance resources to provide creative and interactive marketing services.
• Consult as a third-party advisor for executive director, CEO, Board chair on issues concerning strategic planning, staff and volunteer performance, and marketing.
• Facilitate troubleshooting and problem solving for marketing-related issues.
• Coordinate complex marketing campaigns and special projects beyond the expertise or time availability of in-house staff.

Please contact us to request our services for nonprofit organizations.