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Burgess Strategic Marketing Services
Mission
Burgess Strategic Marketing Services creatively applies expertise in marketing, planning, leadership and business management to enhance the worth of client companies, the welfare of communities and the
well-being of people.
Values
We strive to live by these guiding values in our relationship with every client:
- Anticipate and meet clients’ needs.
- Treat others with respect, and expect it in return.
- Have no tolerance for mediocrity.
- Earn trust through honesty.
- Value personal integrity more than profits.
- Earn a fair profit to ensure the company’s ability to fulfill its mission with continuous improvement.
- Remember that the business owes the community more than the community owes the business.
People
Expertise
Between our internal resources and our associates, Burgess Strategic Marketing Services can tap into a deep lode of strategic vision and tactical expertise to meet your needs for:
- Strategic plans
- Business plans
- Marketing plans
- Qualitative marketing research
- Quantitative marketing research
- Customer and patient satisfaction studies
- Marketing communications
- Public relations
- Corporate communications
- Communications audits
- Corporate identity and branding
- Print and electronic publications
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- Web site development and maintenance
- Social networking profiles
- Blog development and maintenance
- Process improvement initiatives
- Performance assessments
- Executive speechwriting
- Interim marketing staffing
- Leadership development
- Mentoring/training
- Marketing troubleshooting and problem solving
- Community service program development
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History
Burgess Strategic Marketing Services was founded in Troy, Michigan, starting as an editorial services firm in 1986. By 1996, the company had evolved from a tactical to a strategic focus. Realizing that brilliant tactics won’t accomplish much if an organization has no clear objectives, nor a strategy for achieving them, we enhanced our strategic planning, leadership and business administration expertise so that we can meet client needs more comprehensively, generating results that achieve both short-term objectives and long-range organizational goals.
The company has served clients in a broad range of industries and in the public sector – local, national and global in scope -- from healthcare and human services to travel and transportation to automotive and other manufacturing.
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