Services

Services for healthcare organizations

Our experience working with healthcare providers and with allied health agencies runs deep and wide – from hospitals to home care to hospice, from medical equipment supply to fitness center, from physician practice to staffing agency to risk management school. Our knowledge of the healthcare industry spans four decades.

What we can do for your healthcare organization:

• Facilitate strategic planning sessions of Board and senior staff members.
• Draft strategic plans and marketing plans.
• Serve as catalyst and facilitator for organizational change initiatives.
• Collaborate with senior management in introducing a systematic process for strategic marketing planning.
• Conduct qualitative marketing research.
• Supervise quantitative marketing research; analyze findings, and make strategic recommendations based on findings.
• Conduct physician and patient satisfaction studies.
• Conduct marketing communications quality audits.
• Facilitate troubleshooting and problem solving for issues involving marketing strategy.
• Counsel division managers with non-marketing technical backgrounds.
• Facilitate the marketing planning process for new corporate identity, new divisions, new product or service launches, new joint ventures.
• Serve as interim marketing director.
• Assess marketing staff performance, and recommend organizational improvements as third-party consultant independent of internal politics.
• Develop marketing position job descriptions.
• Mentor/coach inexperienced new hires and volunteers who have marketing responsibilities.
• Develop branding strategy.
• Coordinate complex marketing campaigns, including public launch of new companies, new divisions and new product or service lines.
• Conduct seminars/workshops on strategic marketing and market research.
• Coordinate special projects beyond the marketing expertise or time availability of in-house staff.

Please contact us to request our services for healthcare organizations.