Burgess Strategic Marketing Services celebrates 30th anniversary.
Image reads: Proclamation to Celebrate Sandra J. Burgess and Burgess Strategic Marketing Services - 30 Years in Business in the City of Troy
Troy Mayor Dane Slater presents BSMS owner Sandy Burgess with a proclamation from the city.
Troy, MI - September 4, 2016 - Burgess Strategic Marketing Services (aka Burgess Editorial Services) is celebrating its 30th anniversary, announced owner Sandra J. Burgess. The Troy-based firm serves as a senior-level advisor to small business owners, corporate executives and nonprofit boards, bringing a vital perspective to business planning - the customer's point of view.
"The firm keeps clients focused on what is important for success tomorrow, not just what is urgent today," Burgess explained. "This is accomplished by injecting strategic thinking into the planning and execution of marketing communications and public relations campaigns so that they achieve both short-term objectives and long-range organizational goals."
Burgess Editorial Services, the firm's creative division, combines strategic vision with the tactical expertise needed to carry out marketing campaigns.
Besides professional skills, Burgess attributed the firm's longevity to Providence, persistence, parental support and the patronage of outstanding, socially responsible clientele. "One of the company's guiding values is to remember that the business owes the community more than the community owes the business," Burgess said.
Clients have ranged from multinational corporations to small local companies. The firm specializes in working with clients in health care, transportation and human services, but also has served companies in information technology, manufacturing and other industry sectors.
Owner Sandra Burgess is a strategic planner, marketing strategist and professional communicator experienced in leadership and management, marketing communications, market research, public relations, corporate communications and journalism. She launched her company after working for nine years on the Marketing and Public Affairs staff of William Beaumont Hospital. She started her career as a journalist for newspapers in Michigan and Ohio. In addition to kudos from delighted clients, she has won more than two dozen awards - including national and international honors - for communications planning, leadership, writing and publications management.
Burgess named "2012 Outstanding Volunteer"by Boys & Girls Club of Troy
The Boys & Girls Club of Troy has honored Sandra J. Burgess, owner of Burgess Strategic Marketing Services, with its "2012 Outstanding Volunteer Award" for donating editorial services to the nonprofit during her company’s 25th anniversary year.
"Sandy was instrumental in guiding the staff in the development of a newsletter that helped us inform our supporters of events and activities ongoing at the Club and…spent countless hours working with the Boys & Girls Club of Troy staff, assisting with the story board, writing articles and editing, editing, and editing," according to a proclamation presented during the annual Leadership Troy awards banquet.
In a special tribute, the Michigan Legislature declared: "Her leadership, initiative and unrivaled commitment for bettering Troy embody the true spirit of a community leader…Sandy is a stalwart citizen who inspires the community to do better."
Troy students A.P.T. to Succeed get career insights from BSMS
Sandy Burgess, owner of Burgess Strategic Marketing Services, participates annually in A.P.T. to Succeed, a collaborative program of the Troy School District and the Troy Chamber of Commerce designed to help middle-school students prepare for careers.
Sharing her insights as a business owner, she conducts one-on-one interviews with several students, reviewing portfolios demonstrating their academic achievement, personal time management, teamwork and
A sampling of thank-you notes from the students shows how they value the experience:
“I really learned a lot. I think the advice you gave me would help me in high school, college and, eventually, the workplace.” – J. L.
“This is my very first interview; so, I was very anxious as well as excited. You were very friendly and kind, which made me feel calm and comfortable. I received really good advice.” – K. L.
“You gave me more experience and knowledge about the grown-up world.” – J. L.
“Just speaking with you made me realize that I shouldn’t be scared of real interviews because they are not even so bad.... Thank you again for the interview. I know it is a memory I won’t forget!” – A. L.
Check back for updates soon!