“Sandy Burgess gave 100% to determine our business’ specific needs & to develop an outstanding plan for moving forward.”
Who we are
Burgess Strategic Marketing Services and its Burgess Editorial Services division combine the logic of well-planned strategy with the creativity of well-chosen words. We specialize in serving clients who want to succeed in business while contributing to the betterment of their communities. Our experience spans a broad range of businesses, nonprofits and educational institutions, with particular expertise in health care, social services and transportation.
What we can do for you
Founded in 1986, our woman-owned company can produce communications enabling you to:
- sell your products and services,
- inform your internal and external publics,
- persuade donors and volunteers to contribute to your causes,
- express yourself with clarity and conviction and
- inspire others to follow your leadership.
We specialize in...
Writing and editing
Advertising copywriting
Annual reports
Corporate histories
Executive speeches
Marketing communications (e.g., brochures, direct mail, collaterals)
Corporate communications (e.g., print and e-newsletters, magazines)
Website content
Blogs
Social media postings
News releases
Case studies
Fact sheets and product descriptions
Profiles of key personnel
Presentation scripts (e.g., slide shows)
Journal articles
White papers
Manuscript editing (e.g., developmental editing of nonfiction works)
Planning and strategy
Business plans
Marketing plans
Marketing research
Qualitative market research (e.g., one-on-one interviews with key decision-makers)
Online research of market trends and competitive positioning
Project management
Publicity campaigns
Publications management (concept, creative services, production, distribution)
Communications critiques
Editorial evaluation of publications and manuscripts
Between our internal resources and our associates, Burgess Strategic Marketing Services can tap into a deep lode of strategic vision and tactical expertise to meet your needs.
"Equipped with a vital perspective for business planning--the customer's point of view--I keep clients focused on what's important for success tomorrow, not just what's urgent today."
-Sandra J. Burgess, Owner
Latest news from our blog
Why excellent editing is like a car wash
Your draft text of that brochure, speech, news release, journal article, annual report or personnel manual is done. Now, it’s ready for editing.
Can you just click the “Spelling & Grammar” icon on the “Review” menu in MS Word, sit back and relax while the computer program edits your document for you? Well, you can. Don’t count on that “quick-and-easy” method to give you a well-edited document that will keep your readers interested though.
“Is it somebody important or just a customer?”
“There’s a phone call for you,” a fellow employee told the clerk at the checkout counter in a department store where I was waiting in line to buy gifts one holiday season.
“Is it somebody important or just a customer?” the clerk asked.
I felt puzzled, annoyed, angry, ready to drop my merchandise in a huff and to leave the store without buying. Observing the expressions of other customers in line with me, I suspected that they had the same reactions.
Copywriting tip
For business writing, prefer clarity of meaning to elegance of expression. A prospective customer who can’t understand what you’re selling or how to benefit from it is unlikely to buy from you.
See what our clients say about us
“We have worked with Sandy for many years, and she is an exceptional editor. She ensures that the grammar, spelling and content meet our agency’s specifications.”
“Great value. Effective and creative. Easy to work with & understands objectives & always accomplishes goal(s).”
“You are more than great, and I will always recommend you to my friends and business associates.”
Let Burgess Strategic Marketing Services
treat you to a free, initial consultation.
Call 248.680.0773, e-mail [email protected] or go to Contact Us.